MRI News

Back to News

MRI / Clear Channel Exhibit DOOH Dominance at CLIO Awards

New York, NY: June 22, 2011 – Manufacturing Resources International (MRI), in conjunction with Clear Channel Outdoor (CCO), showcased MRI’s new 55” BoldVu® FSDs (Free Standing Displays) at the 52nd annual CLIO Awards held in New York City on May 19^th, which recognizes creative leaders in the field of advertising, design and communications. Clear Channel Outdoor and MRI have forged a strong relationship throughout the past 2 years in which CCO has installed hundreds of MRI’s 72” BoldVu® Outdoor, Full HD, digital displays throughout the US with significant success.

 “MRI was proud to be selected by Clear Channel Outdoor for this very public event,” states Peter Kaszycki, VP of Business Development at MRI. “Clear Channel Outdoor has strong confidence in our digital display technology, and we are pleased that we were able to showcase our new 55” BoldVu® Portrait mode displays at this event”

The BoldVu® displays garnered significant attention from advertising agencies, media buyers, executives, brand marketers, producers, and other high profile guests during the reception and after party. The top creative agencies in the world had the opportunity to get a glimpse at the emerging outdoor LCD technology for DOOH (Digital Out Of Home) and the new canvas that they will be working with over the next several years.

“MRI’s innovative LCD OOH technology allows us to create new opportunities for consumers to interact with advertisers when they are closest to the point of purchase. The CLIO Awards was the perfect event to showcase MRI’s interactive digital displays to the key players and influencers in the advertising industry,” said Debbie Reichig, SVP of Business Development & Marketing at Clear Channel Outdoor.

Full High Definition LCD technology within the DOOH industry has been growing steadily over the past 18 months, and both MRI and Clear Channel Outdoor are considered pioneers and leaders in outdoor applications. MRI’s BoldVu® product line has allowed Clear Channel Outdoor to bring LCD technology into its repertoire of assets and expand its offerings to clients with available features such as: large format touch screens, 3G enabled communication, Full HD video content, and even Wi-Fi sponsored hotspots.

About MRI

MRI is an Atlanta based designer and manufacturer of Digital LCD Displays (22" – 72”), Digital Menu Boards, Pump-Top Displays and Self-Ordering Kiosks. The BoldVu® product line encompasses both indoor and outdoor configurations and includes unique features such as BrightVu® (2000 nit brightness), SureVu® (image verification), CoolVu® (for operation in direct sun at ambient temperatures up to 50°C or 122°F), SAM® (service access modules), StatusVu (extensive built-in hardware self test and SNMP reporting) to provide a low cost of ownership with optimum functionality. MRI has an installed base of 5500+ units and offers both standard and custom hardware/technology designs to meet the specific application requirements.

About Clear Channel Outdoor

Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with close to one million displays in 45 countries across 5 continents.  In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square.  Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions.  More information may be found by visiting www.clearchanneloutdoor.com

For more information, please contact:

MRI, Inc
6415 Shiloh Road East
Alpharetta, GA 30005
770-295-1201
info@mri-inc.net